How do I even begin to describe Create & Cultivate?
I remember first finding about the conference through Bri Emery’s Instagram and thought the concept was genius. I’ve been trying to go for the past couple of years, but the ticket costs a pretty penny and the timing was just never right.
Then they announced they were coming to NYC, and I took it as the universe telling me that it was time to make the investment! It also helped that I wouldn’t have to fly anywhere 😉
The conference lasts from 8am to 9pm. There are multiple panels, depending on which track you’re on. You’ll also get 2 mentor sessions that last for 30 minutes. If you buy a VIP ticket, you get to decide which track you want to follow and you get to pick your mentors.
There are SO many booths where you can connect with brands like French Connection, Chase, Papyrus, La Croix, Minted, etc. There are also stations where you could have your hair and makeup done. Obviously I did both 💁🏻💄
“Put your blinders on, stay in your own lane and focus on your own shit.”
I enjoyed all the panels that featured bloggers, but the ‘Content Meets Commerce’ panel definitely stood out the most. All the panelists were extremely funny and had actual tangible advice. I’ve also admired Cynthia from afar for the longest and could honestly listen to her speak for hours.
Lunch was provided by sweetgreen and if you were a VIP, you were also treated to food by The Meatball Shop. There were also endless snacks and treats, which definitely helped because it was a long day.
Since it was my first huge blogger-based event, I definitely had some social anxiety heading into the weekend. So one thing I ABSOLUTELY recommend is attending the happy hour that’s usually held the night before. I met Laura and Audane, and the three of us stuck together for 90% the conference. I also got to meet Gabby and Bethany in real life – there’s just something about online relationships coming full circle 😊
Gloria freakin’ Steinem was the keynote speaker. Create & Cultivate is known for getting huge people to attend, and I had a feeling they’d get someone as iconic as NYC. I also got to hear from United State of Women, which left me inspired and hungry to get involved in any way I could.
This conference left me inspired with a heightened sense of purpose. This was such a fantastic experience, and I definitely plan on going to the next one!